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NVIDIA agreed to buy a model hub for $12.93 billion. The bigger prize is the default
On September 3, 2026, NVIDIA agreed to acquire Hugging Face for $12,930,300,000 — its second-biggest deal ever, after $20 billion for Groq's assets. Hugging Face began in 2016 as a chatbot app for teenagers and ended up hosting 3 million models for 18 million developers. A close read of how it got there, why NVIDIA's two previous platform bets ended in opposite ways, and where the neutrality promise will actually be decided: not in a blog post, but in kernels, quantization formats and default deploy targets.
Ken Jo13 min read·Read more